'Are you sure we can't afford Jude Bellingham?!' - Liverpool fans left 'disgusted' by 114 new Nike

March 2024 · 2 minute read

Liverpool fans were drooling over their throwback kit for the 2023/24 season, but have quickly been left ‘disgusted’ by the home shirt’s eye-watering price.

A Nike match jersey, the same quality the players wear, is now available for pre-order on the club’s official website for a staggering £114.95.

That has left supporters stunned, and with an away and third kit on the way, they may have to fork out £344.85 for the full set.

A ‘stadium jersey’, which is a replica of what the squad will wear is available for less, but still a huge £74.95.

If you want customisation on the ‘Match Jersey’ the will increase to a staggering £142.95 with sleeve patches and the name and number of a favourite player.

The 2023/24 season will be Liverpool’s fourth with Nike as their kit supplier, with the American brand replacing New Balance in 2020 in a deal worth a reported £80million per-year, a record at the time.

In their fourth effort clothing the Reds, Nike excited fans with a throwback to the 1998-2000 shirt which was famously Steven Gerrard’s first-ever for the club.

With a snazzy launch featuring Jurgen Klopp’s new front line of Mohamed Salah, Darwin Nunez, Cody Gakpo and Luis Diaz, fans were hoping to get their hands on a shirt, but many have quickly changed their minds.

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One Twitter user wrote: “Absolutely disgusting that Liverpool Football Club have put a price of £114.95 on a football shirt. There will be three new shirts next season that's £344.85. PURE AND UTTER GREED.”

Another added: “It’s a long while since I’ve bought a Liverpool shirt, and although the new Nike one for 23/24 is beautiful - £114.95 for a 'Men’s Home Match Jersey'? £74.95 for the 'Home Stadium Jersey' (£54.95 for youth sizes). Are you sure we can’t afford [Jude] Bellingham?”

A third Reds fan wrote: “Liverpool charging fans £114.95 for the 23/24 home jersey. No wonder so many people buy fakes!”

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